About us

Young, fun and original, Newness offers a totally unique online retail experience for the Middle East.Bangladesh & Rest of the world Fashion-conscious, 20-something customers choose Newness for its aspirational yet accessible product selection, huge choice of brands and authentically urban aesthetic. Born in 2018, Newness has grown into a brand that champions digital innovation, has a fiercely independent spirit and inspires its fashion loving customer to experiment with their style. Its vast product mix includes exclusive in-house collections, sports & activewear and globally-recognised brands, carefully curated for a style-obsessed following. 
We offer 100+ brands, including own label and exclusives. Now that's fashion at your fingertips.

#Who we are?

Newness lets you shop the pieces you want, when you want, from anywhere around the world. We are for fashion lovers everywhere – fetching diverse fashion from afar to inspire your individuality.

Our customers are at the heart of everything we do – that’s why when you shop with us you’ll find an unrivalled selection of styles that no one else can offer. From established powerhouse designers to emerging brands and boutiques, we only partner with the best to ensure you get the styles that matter to you.

Our pricing is unique from everyone else. Depending on your shipping address and the price being set by our partner, the same piece may vary in price across different sizes. Although we don’t have any control over price differences, you can always count on us to offer you the best price available to your destination at the time you place an order.

Once you’ve made a decision, we’ll then take care of the legwork. We ship from our partners to over 190 countries worldwide, so you’ll receive your order in no time.

#Mission

We’re on a mission to become the global platform for good in luxury fashion – empowering everyone to choose, act and think positively. Be inspired to make your positive choices below.

#Vision

Newness exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

#Goal

We have a clear strategy for becoming Positively Newness, the platform for good in luxury fashion. Our 2030 goals set-out the scale of our ambition. We want them to inspire us, and our community of creators, curators, and customers, to make bold changes in thinking, acting and choosing positively. 

They are quantitative against each key pillar of our strategy, and we will report on our progress against these each year.